Information on processing of personal data

Secura Vanitas attaches particular importance to the processing, confidentiality and security of personal data.

The purpose of this document is to inform the user in a clear, simple and complete manner on the processing of personal data provided or that we may collect while browsing our website, on the possible transfer of such data to third parties and finally about the rights and options you have to control your personal information and to protect your privacy.

Secura Vanitas, an Italian company whose legal and operational and administrative headquarters are located in Milan in Via Giovanni Masera 6, registered in the Milan Business Register with number MI – 2532500 Tax Code BRTFNC93S50F205T and VAT number 10449110963, is the Data Controller of personal data collected on the website pursuant to the applicable legislation on personal data and specifically the EU Regulation 2016/679 concerning the protection of individuals with regard to the processing of personal data and the free circulation of these data ( hereinafter “GDPR”).

I. What is personal data?
Personal data is any information relating to an identified natural person or who can be identified, directly or indirectly, by referring to an identification number or to one or more of its elements, such as: name, surname, date of birth, customer number or order number, photos, etc …

II. On what occasions can we collect personal data?
We can collect personal data on several occasions:

– creation of the customer account on our website
– when placing your order on our website;
– agreeing to receive our commercial communications by email, telephone, text message or post, depending on the express choice;
– customer experience satisfaction surveys or surveys;
– interacting with our brand through the official page on social networks or if we propose to reuse content that the – — user has posted on a social network;
– your contacts with our customer service;
– requests for information addressed to our brand;
– participation in an event organized by us;
– browsing the internet by means of cookies or similar technologies or by clicking on advertisements relating to our products.
III. What personal data may we collect?
(i) As part of our activities we may be induced to collect some data directly from the user by means of dematerialized forms on our website, on our smartphone applications and in some of our counters or in paper format, for various purposes (Ref . in point IV for the list of data processing purposes).

The information we can collect is:

The identity of the user
Data for contacts (eg email address)
Your personal preferences regarding the products we sell or with our website (language);
Information relating to your orders, tracking a shipment and purchase receipts;
The information that you may find yourself in the situation of having to communicate to our customer service;
Some data on your health in the event that you report an undesirable effect of one of our products;
The bank details necessary for the execution of an order on our website;
It should be noted that the bank details do not pass unencrypted on the Secura Vanitas servers. Payments are made through a secure payment platform, perfected by control measures, in order to guarantee the safety of purchases made on and combat fraud.

The credit card data that the user communicates at the time of the order never transit in clear text on the network: they are encrypted using the SSL (Secure Socket Layer) protocol.

Personal data essential to Secura Vanitas are marked with an asterisk on each personal data collection form on our site. If these mandatory fields are not filled in, Secura Vanitas will probably not be able to answer the questions asked and / or provide the requested services. The other information is optional and allows us to get to know our users better and to improve our communication with them.

(ii) We may also need to collect some data from purchases of products or services, specifically online information relating to the amount and nature of the purchases made.

(iii) Finally, we can collect information relating to the use of our website, specifically the navigation (pages visited, links clicked, etc.). Some of this information may be collected through the intermediation of cookies used on the computer while browsing our website. For more information on cookies, see the point “Information on cookie management ” of this document.

IV. For what purpose are personal data collected and used?
Secura Vanitas processes user data for the following reasons:

Allow the creation of a customer account on our website;
Manage access to the account on the internet;
Collect and manage online orders and deliveries;
Guarantee the security of online transactions, prevent fraud, manage any payment problems and manage the collection (see General Terms and Conditions of Sale for more details);
Manage the relationship with the customer in the context of requests for information or in case of complaints sent through our website, our customer service or our pages on social networks;
Track and manage the reports that the customer can indicate to us as part of our cosmetovigilance obligations;
Manage and optimize the customer experience through a better understanding of our customers;
Without prejudice to the user’s consent, to propose targeted and personalized services especially in the context of the evolution of our products and services;
Perform statistical analyzes to develop piloting, measurement and reporting tools in order to adapt and improve our commercial, marketing and product manufacturing activities;
Without prejudice to the user’s consent: send information on our offers, news and events on the communication media that have been selected;
V. What are the legal bases that legitimize the processing of data
Secura Vanitas processes the user’s personal data:

For the execution of the contract between the user andSecura Vanitas, to manage access to the account and also for the processing and monitoring of orders;
As part of its legitimate interest in the management of marketing purposes, for the security of its IT media (websites, applications, etc.) and for the fight against fraud;
Upon granting, by the user, explicit consent for the processing of data, specifically the consent for the management of communications for promotional and commercial purposes, navigation data through cookies, profiling, etc.
As part of compliance with legal and specifically fiscal obligations (conservation of purchase receipts) and cosmetovigilance established by EU Regulation 1223/2009 of 30 November 2009 relating to cosmetic products.
YOU. Who is your personal data intended for?
Your personal data is processed by Secura Vanitas staff. We check that only authorized persons within Secura Vanitas can access such personal data, when this is necessary, for the management of our business relationship or respective legal obligations.

We may also be led to disclose your personal data:

To subcontractors such as:
Site hosting and maintenance providers and our dematerialized solutions for collecting personal data in desks and counters;
Payment service providers;
Providers of fraud prevention and prevention services;
Logistic suppliers;
Marketing solution providers;
Providers of commercial advertising and communication management through social networks;
Customer Service Providers;
Suppliers for the management of reports for cosmetovigilance purposes;
Finally, Secura Vanitas may find itself having to communicate the user’s data to third parties in order to comply with legal, regulatory obligations, provided for by the treaty, or to respond to requests from legally authorized authorities.

Secura Vanitas may share some personal data of the user, including those collected by means of cookies, as part of the common management of the site, and this in order to allow the user access through a single customer account on this site, to ensure the updating of the account information, or to personalize the communication relating to the Secura Vanitas products that we may send.

Furthermore, in the hypothesis that the user has accepted to receive the commercial communication of Secura Vanitas, we will communicate his personal data to the latter. In this context, Secura Vanitas will act as data controller and will apply its own privacy protection policy. For more information on the Secura Vanitas Privacy Policy, click here

VII. Transfer of data abroad
Some recipients of the user’s personal data may be located abroad, even outside the European Economic Area.

Any transfer of data outside the European Economic Area is carried out under appropriate guarantees, specifically contractual, technical and organizational, in accordance with the applicable legislation on the protection of personal data.

VIII. How long do we keep personal data?
We store and manage your personal data for as long as necessary to fulfill the purposes described in this Privacy Policy and to the extent that this may be required by law, for example for tax and accounting purposes.

IX. What are the rights of users and how to exercise them?
In accordance with current legislation, and specifically the GDPR, the user has the right to access and rectify personal data, to request the cancellation of the same, to oppose the processing for legitimate reasons and to obtain its limitation or portability to the extent in where this is applicable.

These rights can be exercised directly from Secura Vanitas by email at the address

It is possible at any time to request not to receive communications relating to our offers, news and events using the link provided for this purpose in each email sent.

It is also possible to file a complaint with the Guarantor for the protection of personal data – Piazza di Monte Citorio n. 121 00186 ROME. Public Relations Office (URP). Telephone and office reception hours: Monday – Friday 10-12,30

Headquarters: Piazza di Monte Citorio n. 121 – 00186 Rome

Telephone: (+39) 06.69677.2917 (with automatic search for the available operator)


X. Contact details of the Data Protection Officer (DPO) and the right to lodge a complaint
For any questions related to the processing of data by Secura Vanitas, you can contact our Data Protection Officer via email at the following email address:

Information on cookie management

This section is dedicated to our cookie management policy on the website

The aim is to inform the user about the origin and use of the navigation information processed when consulting our website and to inform him of his rights.

What is a cookie?

On the occasion of the consultation of our website through the browser we could, subject to the user’s choice, create a text file on his device (computer, smartphone, tablet).

This text file is a cookie. It will allow Secura Vanitas during the validity or registration period to identify the device during subsequent visits.

Only the person who issued the cookie has the ability to read or modify the information contained therein.

Below you will find information relating to the cookies that may be placed on the user’s device when visiting the pages of the site, or by Secura Vanitas or by third parties, and the means that allow you to delete / refuse the creation of these cookies on the device.

What are the cookies issued by

There are numerous categories of cookies, some are issued directly by Secura Vanitas and its service providers, others may be issued by third-party companies.

I.     Cookies issued by Secura Vanitas and its service providers

When browsing our website, different types of cookies can be left on the device:

(i) “Essential” cookies

These cookies are essential for navigation on our site, specifically they are used for the correct processing of the order.

Their deletion may cause navigation difficulties on our site, as well as the impossibility of placing an order.

These cookies are also necessary for monitoring the activity of Secura Vanitas.

These cookies can be installed on your device by Secura Vanitas or its service providers.

(ii) “Analytics and Personalization” cookies

These cookies are not essential for navigation on our site but can, for example, allow the user to facilitate searches and optimize the shopping experience, and for us to better identify user expectations, improve our offer or to optimize the operation of our site.

(iii) “Advertising” cookies

Cookies can also be used for advertising purposes. These cookies allow you to make sure that the advertisements you see are increasingly relevant to your profile.

What is the advantage for the user to see promotional offers and advertising targeted to his profile?

The goal is to present offers and advertisements that are as relevant as possible. For this purpose, the cookie technology allows you to view in real time the content best suited to the user’s interests based on the information obtained from recent browsing on our site.

The user’s interest, when he visits a site, in viewing content on his device that matches the profile, lies in the fact that the advertisements of the site allow him to take full advantage of the services, often provided free of charge. It is undoubtedly preferable to display offers and advertisements that arouse interest rather than uninteresting content. Conversely, Secura Vanitas as well as advertisers prefer to see their offers and advertisements spread on the screens of users most interested in them.

Attention if you share the device with other people:

If the device is used by more than one person and when the same device uses more than one browser, we cannot be completely sure that the services and advertisements intended for the user of the device correspond exactly to that specific user of the device or to the other.

Where applicable, the sharing of the device with other people and the configuration of the browser parameters for cookies depend on the user’s free choice and responsibility.

II.     Cookies issued by third-party companies

The issue and use of cookies by third parties on our site comply with the privacy protection policies relating to these third parties.

These cookies are not essential for browsing our site.

It is possible that on our site there are computer applications from third parties that allow you to share content from our site with other people or to make these other people aware of the user’s consultation or opinion about a content on our site. This is in fact the purpose of buttons such as “Share”, “Like”, derived from social networks such as Facebook, Twitter, Instagram, Pinterest, etc.

The social network that provides such a button can identify the user precisely thanks to this button, even if the user has not used this button while browsing our site.

In fact, this type of button can allow the social network in question to follow the user’s navigation on our site, simply because the social network account is active on the terminal in use (i.e. the session is open) while browsing the our site.

For our part, we have no control over the process used by social networks to collect information relating to the user’s navigation on our site and associate it with the personal data in their possession.

We therefore invite the user to consult the privacy protection policy of these social networks to become aware of the purposes of use, specifically advertising, of the navigation information that they can collect through these buttons. The different protection policies must specifically allow you to exercise your choice in these social networks, using specific parameters in the accounts used in each of these networks.

The privacy policy of the aforementioned social networks can be found on the websites of the networks in question.

III. Management of cookies left on the device in use

The registration of a cookie on a device is subject to user acceptance.

Using the cookie consent management tool, a tool available on our website, or through the user’s navigation browser settings, it is possible at any time, simply and free of charge, to choose whether or not to accept the use of such cookies on the device.

(I) The choices offered thanks to the cookie consent management tool

The cookie consent management tool is a tool that allows you to choose the cookies that will be used on the website, with the exception of essential cookies, strictly necessary for navigation and to place orders on the website and for piloting. of the Secura Vanitas business.

If you do not want Secura Vanitas to use all or part of the Cookies, it is possible to notify us through the cookie consent management tool accessible from the cookie information banner that is displayed during the first navigation on our site.

(ii) The choices allowed by the navigation browsers (Internet Explorer, Firefox, Google Chrome, etc.).

The user can configure the navigation browser according to his will, so that cookies are (a) accepted and used on the device or, on the contrary, (b) so that they are rejected.

Accept cookies
If the user’s navigation browser is set in such a way as to accept the use of cookies in the device, the cookies integrated in the pages and the contents consulted will be systematically recorded in the device.

Deny consent for cookies
You can set the navigation browser so that:

the acceptance or denial of consent to the use of cookies are proposed each time, before a cookie can be used;
systematically refuse the use of cookies on your device.
Warning: Whatever the setting chosen for the navigation browser relating to the acceptance or denial of the use of cookies, this choice may modify the user’s navigation on the Internet and the conditions of access to some services that require the use of cookies.
For example, by rejecting some essential cookies, you may not be able to place orders on our site.

If the user chooses to deny consent to the use of cookies in his device or if he deletes those that are registered, we decline any responsibility for the consequences related to the incorrect functioning of our services due to the impossibility for us to use or consult cookies necessary for their operation that have been rejected or deleted by the user.

How to make the choice, based on the browser used?

The configuration of each browser is different. It is usually described in the help menu of the navigation browser. We invite the user to take note. It will be possible to understand how to change your preferences regarding cookies.

For Internet Explorer ™:
For Safari:
For Chrome:
For Firefox:
For Opera ™: